You may not even like drinking Red Bull, either because of the flavors or the effects on the body, but it is impossible to deny that the giant of drinks is an example of success. Few know, but this story began with a former cosmetics salesman who saw an opportunity in the energy drink market. Understand the trajectory of Red Bull.
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opportunity for success
For some analysts, the first thing that explains Red Bull's success is the perception, at the time, that there was a golden opportunity in the beverage market. Dietrich Mateschitz, founder of the company, was a former cosmetics salesman who had a great vision of entrepreneurship and also the scene of this type of industry.
He recognized that the speed of the modern Western world required a way to boost performance and decrease fatigue. From this, Mateschitz invested in producing and marketing a drink with a high energy content to supply the population's demand. Over time, product quality and a very characteristic visual identity made Red Bull achieve impressive numbers. It even surpassed Coca-Cola and Pepsi.
That established Dietrich, who died last week aged 78, as one of the world's greatest businessmen.
Success Marketing
Another point that makes Red Bull stand out is its unique marketing. It was made for many years through television commercials that were comical and had their own visual identity. In this way, the brand managed to be recognized by consumers and ended up being the target of preference for many.
Some analyzes consider that the company took unprecedented actions in the business world. For example: the group refused, at various times, to increase the price of drinks and also made few changes in formulas over all these years. Unlike the Coke and Pepsi, Red Bull does not work with several different formulas for the same brand. On the contrary! The energy drink is the same and has had the same design for years.
As we can see, this captivated and continues to captivate many consumers.
