The famous brand of ketchup that is known in the world unfortunately everyone will have to change the already established labels of the bottles of their products, but only in the United Kingdom. The determination came shortly after the death of Queen Elizabeth II on September 8. Understand the reason for the change.
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According to some information given by the British newspaper The Mirror, the change needs to be made because of the Royal Warrant. This would be a document that allows a company to use the royal coat of arms on products and also in marketing them in exchange for providing goods and services to British royalty.
During the reign of Elizabeth II, she used a coat of arms composed of the lion of England, the unicorn of Scotland and a shield divided into four parts which were accompanied by the words "By appointment to His Majesty, the Queen". The multinational used this coat of arms on the top and front of the bottles sold in the United Kingdom.
And so we begin the question: what changes? Well, after the death of the queen, the image needs to be changed to the coat of arms of King Charles III. Some other brands will also have to make changes to their labels. This is the case, for example, of teas from the British brand Twinings and also Bollinger champagnes.
Both will need to change product designs or submit an updated request.
Royal Warrants
This functionality is granted to approximately 30 companies per year.
The RWH – which in free translation means Association of Royal Warrant Holders – said that companies need to prove that the royal house regularly uses the products. In addition, candidates must, on a mandatory basis, demonstrate that they have an agreed environmental and sustainability policy and an action plan.
A few other companies used this title during the period when Queen Elizabeth II was at the head of the United Kingdom. There were, for example, Cadbury and Coca-Cola, but we can also mention Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet and even Johnnie Walker.
To the companies can reapply to try to secure this title, as long as they can prove they provide “goods or services on a regular and continuous basis to the royal families for at least five years from the last seven”.
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