O Instagram is the world's leading photo and video sharing app with over 2 billion users in 2022. About 300 million of these users are considered influencers on social media, the so-called “bloggers”.
Most users are general readers or visitors to social media, and only approximately 15% are targeted by commercial advertising.
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Of this 15% of advertising, women, by far, assume a higher percentage position than men, being more likely to make purchases on Instagram than men.
That is, it seems that someone loves to buy the blouses they saw in the ad! Women were also the majority among users. Check the ranking!
The five most popular countries on Instagram
India consistently leads the ranking of countries with the most Instagram users, with more than 230 million people on the social network. The United States ranks second, with about half of the country's population using the app.
Then, taking third place, Brazil has 119 million users and Indonesia with almost 100 million.
Russia also has a high population of Instagram users, with around 63 million people on the platform, and Turkey follows with over 52 million active accounts. Here's how the rankings turned out:
- India: 230 million;
- United States: 159 million;
- Brazil: 119 million;
- Russia: 63 million;
- Türkiye: 52 million.
female audience and male audience
Instagram has a female majority, with over 51% of its users being female or identifying as female. Meanwhile, approximately 48.4% of users are male and there is not a huge gender disparity on the social media app.
The percentage, although higher, presents a balance between genders using the social network.
The age group with the highest number of users on Instagram is millennials. This means that people between the ages of 25 and 34 are in the majority. About 31.2% of Instagram users are in this age group or identify as such.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
