An innovative partnership between Mentos and the soda Fanta resulted in the launch of 'Mentos Fanta', a surprising collaboration between the brands.
The novelty, of course, is being launched with a collaboration known – and loved – by Brazilian consumers. Mentos is among the favourites, as is Fanta for the favorite orange soda. Can you imagine the two together? It's apocalyptic!
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Recognized as the "Product of the Year” in England, Mentos Fanta arrived in Brazil earlier this year, arousing the curiosity of consumers.
To amplify this novelty, Mentos developed a creative strategy: the installation of a Mentos Fanta machine, inspired by traditional soda models. In addition, the idea included the distribution of apocalyptic bullets in another brand loved by Brazilian consumers: Subway.
The partnership between Mentos and Fanta represents an amazing collaboration between two renowned brands, which constantly seek to innovate and delight the public. This special edition of the Mentos candy, combined with the dispensing machine, promises to attract consumers' attention and offer moments of flavor and fun.
According to the Marketing Director of Perfetti Van Melle Brazil Davide Campi, the collaboration between Mentos and Fanta, both very popular brands in Brazil, has been successful and now will be driven by an unusual but effective action, which aims to increase public involvement through this activation with the Metro.
The Mentos Fanta machine is scheduled to tour several Subway units, however, the schedule has not yet been released. On June 13, the machine was present at the Anhembi Morumbi University, at the Mooca unit.
While the machine is with us, customers who buy a combo at Subway will be able to try the Mentos Fanta candy, with a very limited flavor.
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