Every change in the price of a restaurant's menu causes a certain amount of turmoil. Often, enterprises need to readjust their prices for various reasons, whether due to inflation, product demand or even changes in recipe ingredients. However, a Japanese bakery has caused an uproar on social media after announcing a penny increase in the price of one of its most popular sweets.
The Chirin bakery in Osaka, a city about 400 km from Tokyo, issued a formal apology to its customers. In an open letter published on social media, they apologized for having to raise the price of Puchi Puchi Uranai candy.
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In the publication, the word "gomenasai" ("sorry", in free translation), written in bold letters. There is also the confectionery mascot with many tears in his eyes and in a pose of extreme reverence.
How much was the increase in the price of candy?
Traditionally, candy costs 20 yen. According to Chirin's web post, Puchi Puchi will now cost 30 yen. That is, there will be a 10 yen increase in the price of the quit. at the tip of
pencil, the difference will be only R$ 0.38. The reason given was an increase in product costs.The confectionery itself reinforces that it is perhaps a somewhat dramatic announcement for the announced increase. “Although, on the one hand, it does not seem like a particularly exorbitant amount to increase the price of candy, is a 50% increase in price from the previous 20 yen.”
customer response
Judging by the responses in the publication, most customers seemed unfazed by the increase in candy cents. “I think most people would rather have a small price increase than the company going out of business and the candy disappearing forever,” wrote one.
Another netizen pointed out that the company was honest in opening the game, instead of trying to deceive the consumer. "I think companies are better off opening up about things like this rather than silently downsizing the product without us noticing."
Graduated in Social Communication at the Federal University of Goiás. Passionate about digital media, pop culture, technology, politics and psychoanalysis.
