When accessing the Instagram, it is possible to see that the use of hashtagsis common among users of the social network. Whether to fit that publication within a larger group or even to give some specific meaning, these tags work as labels to classify photos.
Instagram accepts input of these terms, organizing all occurrences and putting them together in chronological order or by relevance. In this way, users can access millions of photos tagged with these tags.
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In practice, the hashtag is formed whenever the symbol # is followed by any word. That is, it is possible to use any term and start a new “label”. In this way, every new occurrence of that hashtag will be registered together with the others, organizing each publication with this tag within a specific list.
Why use hashtag?
Normally, anyone who posts a photo on Instagram hopes that it will be seen and that the right people will get to the publication. For example: if you are interested in fashion and make posts of this type, an example of
hashtag that can be used is #fashion.In this way, this tag will be transformed into a kind of link that will take the user to all the other posts tagged with #fashion. That is, segmentation is the main purpose of the tool, attracting people interested in that term and grouping photos that relate to each other.
To the hashtags are also being increasingly used strategically to attract users to a particular product. After all, by turning into a clickable link, they generate traffic, as well as other benefits for your publication, including:
- Help to get to target Audience;
- Increase likes on photos and videos;
- Improve profile engagement;
- Contribute to building a positive image of your business;
- You get more followers from your niche.
How to create a hashtag?
As mentioned earlier, the hashtags must be used to facilitate access to the publication, that is, the marking must be simple and involve the subject being treated in that photo.
For this, some rules must be respected. Look:
- Always start the hashtag with the # symbol;
- Do not include space in the middle of it;
- Nor special characters like %, $ and *;
- It is possible to combine their use with emojis, but in moderation.
Instagram allows each post to have up to 30 hashtags, but this number is very high and can be harmful if used in its entirety.
Most used hashtags
Out of the endless possibilities out there for tagging your posts, some tags are always the most popular.
Check out a list of the 50 most used hashtags on Instagram in 2020 and the number of uses in publications:
1. #love – 1.5 billion
2. #instagood – 922 million
3. #photooftheday – 626 million
4. #fashion – 623 million
5. #beautiful – 552 million
6. #happy – 494 million
7. #cute – 482 million
8. #tbt – 467 million
9. #picoftheday – 462 million
10. #art – 458 million
11. #follow – 447 million
12. #nature – 390 million
13. #summer – 389 million
14. #me – 381 million
15. #repost – 379 million
16. #selfie – 376 million
17. #instadaily – 373 million
18. #travel – 367 million
19. #style – 363 million
20. #friends – 349 million
21. #girl – 339 million
22. #fun – 331 million
23. #food – 317 million
23. #fitness – 317 million
24. #smile – 310 million
25. #instalike – 309 million
26. #instagram – 308 million
27. #family – 302 million
28. #likeforlike – 295 million
29. #beauty – 290 million
30. #life – 270 million
31. #igers – 251 million
31. #photo – 251 million
32. #nofilter – 245 million
32. #amazing – 245 million
33. #music – 237 million
34. #ootd -232 million
35. #sun – 212 million
36. #beach – 210 million
37. #followforfollow – 207 million
38. #dog – 206 million
39. #sunset – 203 million
40. #vscocam – 195 million
41. #sky – 191 million
42. #foodporn – 185 million
43. #vsco – 184 million
43. #f4f – 184 million
44. #bestoftheday – 182 million
45. #lifestyle – 161 million
45. #pretty – 161 million
46. #girls – 152 million
47. #funny – 147 million
48. #swag – 146 million
49. #wedding – 140 million
50. #dogsofinstagram – 131 million
See too: 20 Biggest social networks in the world in 2020
