With an impressive growth and numbers that caught the attention even of the Americans, the Outback Steakhouse has consolidated its position as one of Bloomin' Brands' main highlights outside the States United.
Now, the chain has become a sensation in Brazil and has captured the hearts of Brazilians. Understand the reasons for this success!
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Outback in Brazil: 83% of the chain's revenue is outside the US
The Brazilian market is currently the most important for the chain, accounting for an impressive 83% of all Bloomin’ Brands revenue.
With 139 restaurants spread across 56 cities in 17 states and the Federal District, Brazil is the second largest Outback market, second only to the United States.
The success story began in 1997, when the first restaurant opened in Barra da Tijuca, in Rio de Janeiro. Since then, the Outback has been a place of celebration for Brazilians, with more than 70,000 birthdays celebrated each month across the country.
The secret of Outback in Brazil goes beyond delicious food. According to users of the restaurant chain, the brand's establishments offer a unique experience that combines a cozy atmosphere with a touch of sophistication.
While we U.S the restaurant is part of the culinary circuit of shopping malls, in Brazil it is considered a “chic” place and is sought after to celebrate special occasions.
The casual dining concept
Outback features a casual dining concept, providing an experience beyond conventional fast food. That is, Brazilians find the fusion between dishes tasty and memorable moments.
It's not just about eating, but allowing yourself to indulge and celebrate the most important moments in life.
For all these reasons, the success of the enterprise is evident in the numbers. In the first quarter of 2023, sales increased by an impressive 14.3% year-over-year.
In addition, traffic in Brazilian restaurants grew by 2.2% in the same period. For the full year of 2022, sales were up 38.3% compared to 2021, with a 23.6% increase in traffic.
“Cultural Landmark” in Brazil
It is no surprise that Outback has become a real “cultural landmark” in Brazil. With more than 300,000 delivery orders per month and a presence of more than 420 Bloomin’ operations Brands across the country, the restaurant conquered not only the palates, but also the hearts of Brazilians.
“I realized that it's not just the food that made Outback so popular around here. It's more about the experience than the meal, where people can indulge in extravagance and celebrate life's greatest events. A birthday. A promotion at work. Even an engagement.” said Washington Post journalist Terrence McCoy.