In recent press releases, Motorola challenged the loyalty of iPhone users by saying they should consider switching to folding devices.
This claim is backed up by data collected between 2021 and now, coming from surveys conducted with owners of smartphones from the company's Razr line.
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According to Allison Yi, head of Motorola's operations in North America, the Razr line has witnessed a significant number of users have migrated from the iPhone to their foldable devices.
This trend suggests that consumers are opening up to the innovation and possibilities offered by this new smartphone category.
iPhone or Motorola foldable phone?
Motorola has revealed that about 20% of users of its Razr line have migrated from Apple devices, which justifies the claim that there is a growing interest in foldable devices on the part of consumers.
Although the foldable smartphone category is still relatively small, there is a trend of growth as new models are announced, such as the
Google Pixel Fold.This trend is also supported by data from the International Data Corporation, which project a 50% increase in sales of foldable phones this year alone.
To put even more fire in this dispute, Motorola revealed that it is preparing a new generation of folding smartphones. Although the announced model is in the “flip” style, the company has plans to develop a larger model, similar to a book, to directly compete with the Samsung Galaxy Z Fold.
With this launch, the company seeks to expand its market share of foldable devices and offer consumers more options in this segment.
In addition to Motorola and Google, Samsung has been moving to renew its arsenal of folding cell phones, in addition to Apple itself, which has also revealed plans to launch a kind of “iphone flip" shortly.
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