Coca-Cola has a new flavor and unlike other times, the company had assistance. The latest product from Coke Creations, the company's innovation platform, is a collaboration with Marshmello, Grammy-nominated DJ and electronic music producer. Although the artist's name alludes to the taste of marshmallow, the Limited Edition Coca-Cola Marshmello will combine the two fruits Artist favorites.
If you want to learn more about Coca-Cola's new watermelon strawberry flavor, check it out below.
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In a statement announcing the partnership, on Wednesday (29), the company's senior vice president of global strategy stated that “For our third Coca-Cola Creations release, we looked to add an unexpected flavor remix to a great Coca-Cola Creations taste. Coke". In the same announced document, Marshmello said, "We've created a lively blend of my favorite flavors in this new blend."
Ahead of the flavor's real-world launch on July 9, Coca-Cola's creations in conjunction with Marshmello will be revealed at an immersive Twitch event, where fans will have exclusive access to metamerch planned by Zepeto. The physical version will be available in Brazilian stores on July 11th.
New in Coca-Cola packaging
People who get their hands on the new product from July 25th will be able to scan a QR code on the packaging to access the Coca-Cola Creation website. According to the company, "AI technology will translate your emotions while listening to one of Marshmello's tracks into a piece of personalized digital art."
In this way, users will be able to experience a new sensation accompanied by lively music. In addition, the artist guaranteed that the two flavors together, watermelon and strawberry, will please consumers' tastes. These are the reasons why people seem to be quite eager to try the novelty.
