According to a survey carried out by Kantar, Brazil was the Latin American country with the highest increase related to purchases using the digital medium, around 30%. With this result, the country was above the average for the region it is part of, which had 24%, and also the average for the rest of the continents, which was 27%.
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Now, for customers who are already used to this type of online trading, in 2020 the number grew by 29% if compared to the previous year, according to data presented in the Webshoppers 43 survey, by Ebit/Nielsen in partnership with Bexs Bank.
The pandemic situation we are facing ended up accelerating these numbers. This is because consumers who were not feeling confident to make this type of purchase online, ended up facing a need that forced them to adapt to the environment digital. Now that we are returning to normality in what we can call the post-pandemic, it is possible to notice that the digital consumer has exceeded expectations. It is also worth mentioning that a survey carried out by PwC showed that mobile devices grew by 45% and computers, by 41%.
Everyone can see that Brazil is a very advanced country when it comes to solutions for the financial system. These initiatives that are coming from the Central Bank, and ended up getting stronger in the last period, as in the case of the positive and Open Finance, as well as the gradual support of fintechs, are essential for this form of process to work when the economy resumes. economy. It is worth mentioning here that we cannot leave aside the PIX, which is already becoming a reference worldwide.
In this way, stores that until recently were able to operate only in the physical environment need to adapt to the online commerce, and this must be done quickly, not counting those who were already encouraged to do so. transition.
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