As a way to compete with other video platforms, Spotify announced that its desktop version will be able to play full-length videos! The information comes from the Reuters news agency.
While the platform announced a major overhaul of the brand's design recently, something even bigger could be on the way. That's because the brand is trying to replace itself in comparison to its biggest competitors, the TikTokand the YouTube.
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Consumers today favor video content far more than audio only. With that in mind, Spotify is reformulating itself so as not to fall behind in updates and not lose views.
Spotify now allows videos
The music platform allows for some “screens” or “GIFs” of up to 10 seconds in length, which fill the screen as the music plays.
Earlier this year, they implemented longer 30-second videos so that artists could improve personal marketing.
In addition, it is already possible to count on more than 100,000
podcastsin videos. That is, the possibility of bringing videos to the platform is already a reality, now all that's missing are the artists' music videos.However, this project is still in the negotiation phase with the partners and there is still no forecast for its launch.
Other news
Even though this music video project is happening, at the same time, the company is preparing to launch a new subscription plan. Dubbed Superpremium, the idea is to provide viewers with “lossless audio” on a new level.
The plan had previously been announced as “Spotify HiFi” and should be available to the public in 2023. The idea is that the audio reaches the same quality as in a recording studio.
The idea is that, then, the audios reach the range of 192 kHz at 24 bits. For comparison, CDs reach 44.1 kHz at 16 bits. Although it is good news, the launch should be exclusive to the US market, with no plans to come to Brazil so far.
