In recent weeks, the world of digital business has had quite a stir due to the sale of Twitter to the billionaire Elon Musk. In this context, the co-founder of Twitter, Jack Dorsey, took the opportunity to invest in his personal project: the new social network Bluesky. This is still in the testing and improvement phase, but has already opened a waiting list for users.
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How Bluesky came to be
In 2019, when the sale of Twitter to Elon Musk was not even dreamed of, the first investments in Bluesky began. According to Dorsey, the first work consisted of building an open protocol with the potential to be enduring in public conversations, that is, without being owned by any organization.
In this case, the network appears at a time when other large Digital Platforms are having problems in remaining relevant. For example, Facebook, which still remains the largest social network of all, accumulates some significant losses following the annunciation of the Metaverse and struggle to remain as popular as ever previously.
In addition, Instagram continues to make frequent accusations about its possible negative impacts on young people. That said, Dorsey's proposal is precisely to create a social network that is important at this moment. Even the name “Bluesky”, which in Portuguese means ‘céuazul’, refers to this idea of new paths without impediments.
The Bluesky Difference
In recent years, Dorsey has been presented as an important critic of the centralization of social networks and the interference of large organizations in the content made. Therefore, the main argument around this new social network would be precisely the users' freedom of expression.
On the other hand, Bluesky is expected to be able to work with the world of cryptocurrencies, as Dorsey has also shown a lot of interest in this type of market. Until then, there is no prediction of the network being ready for use, but recently a waiting list was opened in which it is enough to fill in the e-mail to make a prior registration.
