Imagine that you own a multinational company and need to speak to several employees in different languages, or you need to give a speech, but you don't have a good camera and microphone available at the moment. To remedy these problems, the Israeli company D-ID created the website creative reality studio. In it, it is possible to create videos of people talking and gesturing with just the image of her face.
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Creative Reality Studio Platform
The Creative Reality Studio tool has been in great demand, especially by multinationals. The need to have clear and assertive communication with employees around the world, without losing humanized communication, is the main factor for the success of artificial intelligence.
This is because, although the default language is American English, there are a total of 119 languages available. Brazilian Portuguese is available in both female and male voices. Discover more information about the program:
How it works?
Basically, the platform has pre-made body designs that will serve as a “template” for the face you want to insert there. Then, you load the image of the face of interest, and the program will place that face in one of the body models it already has in its database. This face in the photo will also move, either to smile or to simulate the movement of facial muscles during speech.
And how is the voice created?
The platform provides diverse female and male voices. However, for Brazilian Portuguese, unfortunately there is only one male and one female voice option. However, it is possible to upload an audio with the voice of the person who will participate in the video, to add more realism to it.
How to avoid “deepfake” in this tool?
Many users may have malicious intent when handling the tool. Politicians, especially during election periods, can be victims of slander and defamation. For this reason, the platform has some rules. In several languages, insults and racist expressions, for example, were banned. In addition, the site expressly prohibits the use of photos of various politicians and famous people, such as Bill Clinton, for example.
They have a monitoring policy that bans platform users who, perhaps, disrespect the rules of use for business purposes or, when personal, are offensive.
How to tell if the video is manipulated?
There are some clear signs. The person's mouth doesn't always move the right way. Some movements are often artificial, choreographed, as the tool creates stereotyped facial movements to bring the image to life. In general, it's pretty simple to tell when it's a legitimate video and when it's manipulated.