Fiat Lux is a well-established brand in the market, specializing in personal care, household and barbecue products. The company already has a loyal audience, but in order to expand it, it decided to create an e-commerce.
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With the market undergoing digital transformation, Fiat Lux decided to surrender to the trend and serve the final consumer through e-commerce. The company is controlled by Swedish Match, and the president of the brand in Brazil, Murilo Biancalana, highlighted that the pandemic accelerated this digitalization process, and that this type of business came to to stay.
Until 2020, the company focused its sales on retail businesses, but with digital growth, it decided to take on the challenge and change its sales strategy. According to the company's marketing manager, they are still in the process of seeking partners and marketplaces for digital channels, and already have Inventa Shop as their greatest ally.
“As a second step in this journey, we intend to invest in building our own e-commerce for support two strategic fronts: greater availability of products and greater agility in deliveries”, he said.
According to the company, entering the digital market has become a question of survival these days, and not just a form of competitiveness. And in addition to being present on digital platforms, it is necessary to have a culture and organization, in order to be closer to the customer and perform satisfactorily.
Fiat Lux already has more than 100 years in the market, and started producing matches. In 1997, the company began producing razor blades and, soon after, disposable razors. From then on, the interests of consumers were taken into account, and the brand began to increase its portfolio more and more.
Today the company has the Fiat Lux lines, which include products such as matches, charcoal, lighters, toothpicks and bamboo skewers; Fiat Lux Flexor, which focuses on personal care products such as razors; Fiat Lux Forza, which offers batteries; Fit Lux Ilumina, which offers LED and fluorescent lamps; and Cricket, who works with lighters.
The expectation is that the digitalization process will contribute to the increase of results and distribution of its products, increasing sales by at least 5% in the period of one year.
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