Did you know it will be possible make money with reels on Instagram? Understand!
Unlike YouTube, which provides value to content creators, Instagram did not pay its influencers.
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Remuneration takes place through agreements between users and companies that wish to publicize their work. The exchange is precisely in the views that influencers can provide for brands.
This social media marketing market is highly esteemed. As we can see in the amounts charged by celebrities to publicize a brand: the player Cristiano Ronaldo, who has 224.8 million followers, charges $889,000 for just one post on his Instagram.
However, you don't have to be famous to get money through the platform. In other words, profiles with 10,000 followers and high engagement are targets for companies looking for this marketing, and generate revenue of around R$500 per post.
So, the rule is clear: the more followers and more engagement your profile has, the higher the financial return offered by companies.
Instagram versus TikTok
During the pandemic, the social network that grew the most was TikTok, becoming popular worldwide: more than 2 billion downloads.
As a result, she became a major rival to Instagram, which even reduced the engagement of comments and publications that mentioned the Chinese rival on the platform.
To compete with TikTok, Instagram launched Reels: short videos that generate more connection between users. This type of content is similar to the Chinese platform that has attracted the attention of millions.
However, TikTok generates revenue for its influencers by allowing them to cash in on their short dance videos.
While Instagram does not offer such income, until now.
How to Make Money with Reels: Creators Started Posting Videos
With an eye on the growth of TikTok and the recent YouTube Shorts (which follow the same style of videos short), Instagram launched a project – which is still in an experimental phase – to attract more creators.
The idea is to pay up to $10,000 to those who post videos on Reels frequently. But for now, this project is only available in the United States.
As it is still in the testing phase, the criteria for participating are not yet well established, thus leaving content creators insecure about participating in the project.
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