You can find many platforms out there exploring the options of having a subscription program similar to Amazon Prime, where some advantages are offered exclusively, discounts or any other way to attract customers. consumers.
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Because of this, Disney is also wanting to venture into this area. According to information from The Wall Street Journal, the company should create a new subscription mode: Disney Prime.
The subscription would consist of collecting information on tastes and also on consumer habits, which would increase capacity to carry out cross-selling within the Disney business, from the streaming part to the theme parks and available merchandise.
However, the newspaper revealed that the company is discussing the creation of this new program, and for Disney, it is not yet in its early stages. It was unclear what segments of Disney's audience they were trying to reach. It is also not known what the price and when this subscription program would be available to consumers.
According to information revealed by The Wall Street Journal, some company executives have referred to the project in the same way that we mentioned before, “Disney Prime”, but as far as we know, this will not be the real name of the program.
Kristina Schake, Disney's director of communications, told the newspaper in a statement that the company has indeed explored a way to use a subscription program.
“Technology is giving us some new ways to be able to customize and personalize our customers' experience to that we can offer entertainment, experiences and also products that are at the height of each of our guests”, she said. “It should be noted that a membership program is just one of the exciting ideas we are having and trying to explore”, he added.
For those who didn't know, Disney already has a subscription program available, the D23 fan club, which costs about US$ 99.99 per year for one profile, or about US$ 129.99 per year for two profiles.
The D23 club includes for its subscribers the opportunity to purchase exclusive products, in addition to a subscription to the magazine Disneytwenty-three and purchase discounted tickets to the D23 Expo, which is known in the region as the best event for Disney fans. Disney.
However, the idea of the new program aims to focus on more casual Disney fans, going beyond the target audience of the D23 club, which would be something aimed at the company’s ‘card fans’.
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