the digital bank Nubank, in partnership with the Star Toys, launched a new version of the iconic board game ‘Jogo da Vida’.
The objective of this partnership is to provide a fun experience, in which people can apply strategies to seek financial independence.
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The Game of Life, created in the 80's and which continues to mark several generations, now brings situations from the adult everyday life in a relaxed way, such as buying a house, getting married, raising children, among others. others.
With the collaboration of Nubank, the classic Estrela game was redesigned so that players can find financial solutions for different circumstances.
(Image: Estrela/disclosure)
The game board is based on Nubank's portfolio of products and services, providing an experience where players can apply fun financial strategies.
During the game, it is possible to invest in stocks, take out insurance, create ‘Little Boxes’ (resources reserved for specific purposes) and even buy cryptocurrencies. The winner is the one with the most money at the end of the game.
Nubank, known for making people's routines easier and offering innovative financial solutions, believes in the importance of financial education as a fundamental part of this journey.
The relaunch of Jogo da Vida in partnership with Estrela is a fun way to bring knowledge about finance to a wide audience.
(image: Estrela/disclosure)
Juliana Roschel, Marketing Director at Nubank, highlighted the strategy behind this launch, stating that it is a way innovative way of taking financial education to more people, in a playful and fun way, breaking the taboo that revolves around this subject. This new edition of Jogo da Vida is available for a limited time on Estrela's website, for the suggested price of R$ 149.99.
With this partnership, Nubank seeks to expand its mission of simplifying people's financial lives and offering solutions that provide a fun and educational experience, reinforcing the importance of financial education in day by day.