WhatsApp has become one of the main communication platforms, making it possible to exchange text and voice messages, make calls, send photos and videos and much more. The application has become a tool in the work environment, mainly for individual microentrepreneurs (MEI). Therefore, in today's article, we are going to highlight here some of the advantages of WhatsApp business for MEI.
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Advantages for those who are MEI
WhatsApp Business is a version released by Meta – the company responsible for the original version of WhatsApp. WhatsApp and other platforms such as Facebook and Instagram – aimed at companies and microentrepreneurs.
This version has some more features compared to the original version, whose ultimate goal of these variations is to allow easier communication with customers. For example, in this version it is possible to schedule the sending of automatic messages or define business hours for that account.
Due to such features, WhatsApp Business has become a great alternative for MEI. Individual micro-entrepreneurs can create an account exclusively dedicated to their work – with their information gathered in a single place, facilitating this exchange with the client.
In addition, it is possible to create a “virtual showcase” in which it is possible to place photos, prices and details about the products in the description, being an extremely essential function for those who work with sales.
In addition, the account can launch an analysis of statistical data regarding the company's performance and create personalized labels – allowing to separate customers into categories, facilitating the communication approach that makes the difference at the time of customer service client.
Finally, another feature that this version makes available to its users is the quick message – such a message can be programmed and can help the customer with specific questions he may have.