The pop-up sales format of the Shein could reach the whole of Brazil in 2023. The temporary physical store model has been arranged by the Chinese retailer to be in five different locations. So far, Shein has not disclosed which cities will receive the physical stores.
The possibilities are still open, both for the location of the stores and for the opening dates. In November 2022, Shein opened a temporary store in São Paulo, at the Vila Olímpia mall. It was the first store that the Chinese company opened outside the online platform.
see more
These are the 4 zodiac signs that love solitude the most, according to…
There are some dog breeds considered perfect for people…
Inauguration of the temporary store in São Paulo
However, the inauguration of the store's face-to-face model did not bring so much good news. Customers were eager to get to know the units and ended up getting into a big mess. The store was marked by a very large disorganization, huge queues and confusion everywhere. On the opening day, the store was unable to meet the scheduled opening hours and had to close its doors early.
In March 2022, the first mall to receive the pop-up was the Village Mall, in Rio de Janeiro. The difference is that the store did not make physical sales. It basically functioned as a withdrawal point.
The temporary store was about 265 m² and had completely instagrammable environments aimed at the younger audience. The event affected the structure of the inauguration. For the next day, Shein began distributing 500 tickets a day and set a limit of 20 minutes for the customer to stay in the store. In addition, customers had a limited number of pieces to try on in the fitting room. After so many changes, the store was open for five days.
Shein is a billionaire!
Shein was born in 2008 by Chinese Chris Xu. The company only operates online, through the website or the application. It conquered the attention of the general public for selling more affordable clothes that are totally in vogue. Currently, in the online apparel category, Shein is the largest in the world.
Shein was valued at US$1 billion in 2022, being valued at US$100 billion. The value, in real, concerns R$ 520 billion and is in third place for the most valuable startup in the world. Shein is only behind the owner of the TikTok, Bytedance, and SpaceX's Elon Musk.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
