Netflix is a streaming service used by thousands of people around the world. Initially, the plans were very affordable, but as the company gained popularity, prices increased. However, from 2023 onwards, a Netflix economic plan. Follow this article to understand how this alternative will work.
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Netflix's affordable plan expected to launch in 2023
Like other big companies, Netflix is suffering the consequences of the crisis in the global economy, which has already caused the loss of almost 1 million subscribers. With the aim of boosting revenue growth, the company intends to launch a new package, with the promise of being more affordable.
The idea is that the new plan is cheaper, but contains ads. The novelty should only be officially launched in 2023, according to Netflix's latest financial report. Some sources have already estimated what the value of the new streaming service plan should be.
Bloomberg's sources report that Netflix's cheapest ad-supported plan is expected to cost between US$ 7.00 and US$ 9.00, below the current cheapest plan, which costs US$ 9.99 (R$ 25.90 at Brazil). Therefore, proportionally speaking, the new plan can cost from R$ 18.00 in our country.
However, it is important to remember that the cheapest subscription that Netflix has today does not give access to high definition images. This is the HD plan, which costs US$ 15.99 (R$ 39.90), while the 4K subscription costs US$ 19.99 (R$ 55.90 for Brazilian subscribers).
Adverts
Unlike the ads that are displayed in our navigation according to the words we searched for, the ads of the new plan from Netflix should not be targeted this way, i.e. most users will watch the same commercials. In addition, it is estimated that the frequency of ads will be 4 minutes per hour of content.
Despite decline, Netflix still leads streaming services
Despite the crisis, Netflix still maintains a significant advantage in terms of the number of subscribers compared to other platforms, adding 220.67 million users, while Disney, in turn, is the company that comes closest, with 205.6 million divided between Disney+, Hulu and ESPN+.
