Operating in the cosmetics and beauty market for around 34 years, the world-renowned group Hinode has going through a rather intense change in recent years, taking into account its trajectory in the world of business. The company is seeking restructuring in order to reach new goals and stand out in the market.
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In fact, after reviewing its internal processes, approaching franchisees and adjusting its logistics as a whole, the company started to call itself the international name “Hinode Group”, taking its products to several countries in America Latin.
In view of this, last year alone, the company achieved significant revenues of 1.4 billion reais, and has great expectations of repeating this feat in 2022. However, now the company has much smaller and much more profitable stores, as the company has a large network, with around 354 stores throughout Brazil.
In addition, it is important to make it clear that, with regard to the number of Hinode resellers, this index fell from 850 thousand in 2019 to 600 thousand in this year 2022. Therefore, according to the campaign that the company has been putting together, at this moment, the most important thing is to consolidate the brand and review the stores. Subsequently, the company will work on reseller recovery. The company's new stores currently have around 200 square meters, reducing the initial investment value of the franchises from 400 thousand to 300 thousand reais.
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