have access to application yours Bank to be able to check balance, make Pix or even use digital card and other services, it needs to be something easy and safe. These are the essential factors for more than 70% of Brazilians when making their decision when choosing an institution finance, according to studies by Diebold Nixdorf, a company that offers technology to banks, and also by NilsenIQ consultancy.
Research that was released for the first time brought analysis made in 13 countries, including Brazil, in which more than 13 thousand participants were separated into five digital profiles, so that it would be possible to better understand what consumers expect from a financial institution and how they could interact with them she. Data that was collected in 2021 and presented at the Intersect in 2022,
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What we see in common in all cases is the technology present in all bank processes, but how this process actually happens is a variant.
According to the research, we separated the digital profiles in Brazil:
- Simplistic (43%)
- Realistic (30%)
- Traditionalists (13%)
- Explorers (7%)
- Self-employed (7%)
For consumers to understand which profile best fits their needs, it may be useful to try to understand how the support and service level offered by the financial institution works.
“In a world that is increasingly driven by technology, these motivations influence consumer preferences. technology and determine which solutions are best suited to create a positive financial experience,” says the study.
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