A new Fandom study found that the millennials is the biggest and most untapped for video game companies. According to research, this generation spends more time playing than the Generation Z and teenagers, making it an attractive target for the video game industry.
Fandom also released last Thursday the annual Inside Gaming report, which points out that, although teenagers and Generation Z are playing more in compared to the previous year, older generations are devoting even more time to games, according to fan community platform and gaming company entertainment.
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More than half of Millennials surveyed consider playing video games to be their main interest, and that 40% of millennials in platform users spend more than 22 hours a week playing games, compared to just 29% of preteens, according to proprietary data and a study global.
Furthermore, the report revealed that influence to acquire brands that have investments in the gaming space increases with age. According to the report, millennial users are at least 24% more likely to be "heavily influenced" to buy games relative to the average age of platform users.
Despite Millennials being the generation that plays more games than any other, game studios and developers should not ignore younger generations. While 45% of gamers are spending more time gaming than they did a year ago, the biggest growth in total time spent games compared to the previous year was registered among pre-adolescents and adolescents, with an increase of 63% and 48%, respectively.
Younger gamers are interested in competitive gaming and social connections, while older gamers prefer games with the potential for intellectual stimulation. Adventure, sandbox, survival and fighting games are popular with players of all ages on the platform.
However, pre-teens tend to play more battle royale, racing and survival games, while Millennials prefer MMO, strategy and RPG, with games like Elden Ring or World of Warcraft.
Gen Z and Gen Y are driven by complex characters and storylines, while younger gamers prefer competitive games that emphasize coordinated teamwork.
