Youtube has started tests for a new type of premium plan with more affordable value. Apparently, the novelty is being implemented first in Europe. O youtube “Premium Lite” can be a good option for countries and markets with emerging economies.
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It is worth noting that in early 2021, the platform reached record revenues. The increase in accessibility caused by the pandemic and social isolation had an effect on Youtube.
Along with the high earnings, the news of an economical subscription plan should move the company's revenue even further.
Like the current premium plan, Lite offers ad-free views. The feature is available for both mobile and web. On the other hand, the version will have some considerable less features.
Unlike the traditional premium, in the economic version, the user will not be able to download videos. In addition, background playback will also be disabled.
The proposed price for the subscription is €6.99, around R$43). A value still a little salty for the pocket of Brazilians, for example. A Youtube spokesperson commented on the topic and stated that tests are ongoing.
“In the Nordic countries and Benelux (except Iceland), we are testing a new offer to give users even more options: Premium Lite costs €6.99/month (or local equivalent per month) and includes ad-free YouTube videos. pronouncement.
Users can save 40%
Although the value is still not the most attractive, it is equivalent to 60% of the value of the current premium plan. To access views without announced today, the cost is € 11.99. In the free conversion, the price for Brazilians is close to R$ 72.
However, the advantages of the full plan are superior to those of the Lite. You can watch ad-free videos on the web, TV, smartphone, and consoles. Background playback works for both videos and music. Finally, offline downloads are allowed.
For all these advantages, perhaps the price “out there” is not so attractive for the simpler version. However, in countries with weaker currencies, the Lite version can indeed gain a good space. Testing continues and there is still no official launch of the service.