The application Threads, developed by Meta as a direct competitor of Twitter, reached the impressive milestone of 100 million users in just five days after its launch.
This achievement places Threads as the fastest growing online platform in history, surpassing the record previously set by ChatGPT. OpenAI's tool became an attractive application in January, two months after launch, when it reached peak access.
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Since its launch last week, Threads has set impressive records for user growth. Meta CEO Mark Zuckerberg shared this news on Monday, highlighting the success and the app's popularity.
Celebrities, politicians and other personalities have joined the platform, considered by analysts as the first serious threat to Twitter, recently acquired by billionaire Elon Musk.
Despite this rapid growth, Threads still has a long way to go. Twitter had almost 240 million users that generated profits for the company in July. 2022, according to the last public report released by the company before the acquisition by Elon Musk.
In other words, to really be considered a competitor to the blue bird's microblog, Threads needs to gain around 150 million users.
Threads will have a tough road to overtake Twitter
Threads bears a striking resemblance to Twitter, as do other social media sites that have recently sprung up in response to user dissatisfaction with Musk's tenure.
These functional features provide Threads users with a platform similar to Twitter, allowing them to express their thoughts, share visual content and engage with others users.
This familiarity may appeal to those looking for a social media experience similar totwitter, but with a different management approach.
Analysts noted that the recent turmoil on Twitter, including restrictions placed on the number of tweets that users can view can help Threads attract both users and advertisers.
The limitations and changes in Twitter can boost the search for alternatives, making room for platforms like Threads win over users looking for a more satisfying and hassle-free social media experience. restrictions.
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