In current times, it's common to see that once we get used to one social media platform, everyone is already migrating to the next one.
With each new app comes a plethora of new terms that no one really explains, they just follow the trend. We are left only with context clues to try to discover their meanings.
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An example of this is the acronym “GRWM” that has appeared everywhere on the internet. Basically, maybe you saw someone getting ready in the video and that's how we're going to explain the acronym!
After all, what does the acronym GRWM mean?
GRWM is an acronym popularly used on social networks, TikTok or Instagram, being an expression in English ("get ready with me") for "get ready with me" or "get ready with me".
Next to the acronym, the creators share their preparation routine and invite their followers to follow the process. These videos can range from hair care and makeup to clothing selection and skincare practices. So, together with GRWM, you will always see someone getting ready.
The term appeared on YouTube, but only got the proper repercussions on TikTok and Instagram. Over time, the concept behind GRWM videos has evolved.
These videos can vary in approach, from those where the creator simply shares his routine morning routine and the products it uses, to more targeted videos where influencers review products specific.
While GRWM videos are popular with influencers who specialize in this style of content, they've also been embraced by vloggers who don't necessarily focus on this type of video. Often these vloggers respond to comments or questions from their followers, sharing their different routines and bringing a unique perspective to the GRWM format.
Furthermore, GRWM videos can be themed, involving the creator preparing for occasions special events such as weddings, parties or even showing the process of packing for a trip on vacation.
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