Streaming platforms, whether for access to music, movies or series, are here to stay and have already become popular with Brazilians. So, let's check out which streaming services are preferred by millions of Brazilians.
These streaming services have gained more and more space in the routine of Brazilians. Let's see which are the most used.
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audio streaming
In the universe of audio platforms, Spotify, a streaming company that offers free and premium access to millions of songs, podcasts and audiobooks, is the leader in Brazil. According to a survey conducted by Comscore in 2022, it has around 38.6 million users.
The survey also reveals that the average monthly consumption of users of this platform is 13 hours and 26 minutes. This value is significantly higher when compared to the competition:
- The website Letras.mus.br has 12.8 million subscribers;
- Universal Music Group has 12.43 million subscribers;
- Warner Music has approximately 10.89 million subscribers;
- And Vevo, with 10.58 million subscribers.
streaming video
As for video platforms, which offer access to films and series, owned or third-party, the Netflix leads with a large advantage in the ranking of subscribers in Brazil, with around 50.6 million users.
However, these subscriber numbers may fluctuate up or down due to recent price changes and the controversial no-account-sharing policy. This can lead to a drop in the number of subscribers or an increase, due to the end of sharing and the creation of new accounts.
In addition, the research carried out also showed Netflix's clear dominance in social networks, registering an interaction of 85 million messages with followers. As for the other places in the ranking, we have Globo Play in second place with 18.18 million users, followed by Prime Video with 14.65 million users.
