Differences between Gen Z's and Millennials' preferred companies

Millennials is the name given to the generation of people born between 1981 and 1995. already the Generation Z comprises those born between 1995 and 2004. Both were present during the emergence and advancement of the internet and experienced the introduction of online shopping (e-commerce) in everyday life, in addition to digital marketing. Find out now which preferred companies of Gen-Z and millennials and the reasons behind it.

Read more: Millennials Seek a 'Softer' Work Lifestyle

Marketing strategies

The generations are usually differentiated by some historical event or political-social context. In the current context, their tastes are strongly influenced by technological advances, both in the press and in virtual media. Millennials and Generation Z have in common the possibility of experiencing the beginning and diffusion of internet access, the democratization of access to the virtual environment and the mobilization of political acts remotely, with an unprecedented reach before. For this reason, we are in the Information Age.

Marketing, in turn, also needed to adapt to this moment. For this, each company tends to direct its advertising according to the public that consumes it the most. Thus, advertisers often bet on creating and publicizing specific products, functions and items for a specific audience. This happens with the companies below, and there are a few reasons why this happens. Look:

Gen Z's preferred companies compared to millennials

Individuals from Generation Z generally opt for services, products and companies that invest more in comfort, cost-effectiveness, convenience and a healthy lifestyle. They also demonstrate more concern and sensitivity to social causes, such as diversity.

These may be, perhaps, some of the reasons why the most remembered applications and companies are Discord (high quality audio calls in group for free, in a simple interface), TikTok (short video platform, edited in a simple way, with quick and playful information), Shein (with cost-effective clothing) and Fenty Beauty (the company owned by leading R&B singer Rihanna, rightfully focused on supporting the diversity).

Gen Z's 10 favorite brands

The companies most remembered by Gen-Z are those in the food sector (chocolate-based snacks), streaming platforms (whether video or music, podcasts, e-books, etc), a purchase store with a fast and practical logistic system and the largest research system virtual. That is, this generation tends to remember companies that are already known and popularized, either on the shelves of market, whether in the virtual environment, even if there is no economic, sustainable or political reason for its choice.