Sport is a type of content that is still scarce in Netflix, the most famous streaming platform in the world. Thus, due to the great competition, such as HBO Max and Star+, which bring live broadcasts of sports competitions, Netflix expressed its desire to seek options to invest in this branch. Follow this article and understand!
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Sport on Netflix is a possibility
Sport is a category that has a large audience and brings together many people, especially now, with the proximity of the World Cup. Therefore, this population is an interesting type of subscribers, after all, this would be another attraction to bring new customers to the platform.
Netflix has lost subscribers lately and has suffered from a devaluation and sale of shares, trying to make new deals to improve streaming. Then came the idea of adding live sports to the platform's catalog in order to balance it out again.
Furthermore, another fact that worries Netflix is that its competitors have grown a lot, and what sets them apart is live sports. Therefore, this niche is one of the company's priorities for the coming months.
However, what makes it difficult for Netflix to negotiate with this new category is that the big football, basketball and other sports leagues already have contracts with other channels. Thus, ESPN, Fox Sports and TNT Sports maintain long-term agreements with the most popular leagues.
In this way, Netflix’s “fight” with other streams becomes even more interesting. After all, the population has become a major consumer of digital content with the pandemic.
Finally, the 2022 FIFA World Cup, taking place in Qatar, aims to transform the sports broadcasting industry! And there? What do you think? Will we have sports on Netflix this year?
