Coca-Cola Australia is gearing up for a significant change to one of its most iconic carbonated drinks after six decades. The measure aims to reduce plastic waste and strengthen, through practice, a mindset in favor of the environment.
The company announced that the Green Sprite bottles (green in color) will be replaced by clear plastic, with the aim of increasing the likelihood of being recycled.
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According to Kate Miller, director of marketing for Coca-Cola Australia, this reformulation is the correct attitude to be taken, since the company is committed to ensuring that its bottles have more than one life, that is, are reused or recycled properly.
This change reflects Coca-Cola's efforts to become more sustainable and contribute to reducing the environmental impact caused by the use of single-use plastic.
Sprite soda pet bottle will be modified!
By adopting transparent plastic, the company hopes to facilitate the recycling process and promote greater awareness about the reuse of raw materials.
(Image: Coca-Cola/Reproduction)
Coca-Cola Australia has been seeking sustainable solutions for your packaging. An important initiative is the use of 100% recycled PET plastic in Sprite bottles with less than one liter, except for caps and labels.
This approach contributes to supporting recycling systems and increasing the chances that the bottles are recycled and made into new ones.
Rebecca Gilling, CEO of Planet Ark, highlighted the importance of this commitment to recycling. She said it was "critical" that leading companies such as Coke, continue investing in recycling initiatives.
Such efforts are key to strengthening recycling procedures and promoting a circular economy, in which materials are reused rather than discarded in the environment.
The company plans to complete the transition by August 2023, when stores are expected to have sold out of its still-circulating green bottles.
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