According to a study, generation Z consumes less and less alcohol

First, it is important to define what is known as generation Z. This generation comprises people born between the late 1990s and early 2010s.

Now, according to recent studies carried out, this generation of younger people is consuming less alcohol than the older ones. And, according to these studies, generation Z consumes 20% less alcohol than millennials — born between 1981 and 1995 —, for example.

And not only that, millennials themselves are drinking less than members of Generation X and baby boomers, born between the 60s and 80s and between 1945 and 1964, respectively.

A study carried out by the University of New South Wales, in Australia, also reinforces this information, and in the On that occasion, it was found that 44% of people between 18 and 24 years old drink less than older generations of people. old.

According to a clinical psychologist who specializes in harm reduction, younger people are more aware of

health, as well as changing their habits to other substances, not needing alcohol as much as the older ones, for example.

The Doctor. Dominique Marisano said the following:

“Recently, with the growth of psychedelic therapies and more discussion on the subject, I believe that there is a lot of curiosity among young people about mushrooms, about LSD, about the different psychedelics that exist around".

Another situation that may contribute to this lower consumption of alcohol is the legalization of marijuana in several places. That, coupled with rising inflation, may be making younger people want to run away from alcohol.

Of course, many people do not drink for different reasons (personal, religious, among others). Some are simply looking for a healthy lifestyle, which has also been widely publicized and even preached on social media.

Still, according to the psychologist, “money has been a problem”, since alcohol can be quite expensive, depending on the place and type of drink.

Finally, even though the world alcohol market was valued at US$1.17 trillion in 2021, it could see a big drop in the near future.

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