browse the YouTube it should be an activity that generates pleasure and entertainment, however due to some interference from overlay ads, this pleasure is being shaken. With that in mind, YouTube will disable overlay ads in order to ensure a better experience for its viewers.
Youtube will get rid of its platform's most annoying feature
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Millions of people around the world access YouTube daily. The platform brings together audiovisual content on the most varied topics and therefore attracts so many viewers.
People seek the platform to consume videos, however there are some features of YouTube itself that get in the way of this experience being completely pleasurable, such as, for example, advertisements for overlay. Due to several complaints regarding the irritation of these ads, YouTube has decided to get rid of it once and for all.
When will overlay ads end?
According to YouTube's own post on its forum, these ads will cease to exist as of April 6, after all after admitting that the pop-ups do indeed disrupt the viewer's experience, as they end up taking the focus away from the video, YouTube's goal is to eliminate them as soon as possible possible.
Currently, the platform is working on some type of ad that doesn't get in the way, or rather, "ad formats that perform better on desktop and mobile devices".
YouTube's Ads
For those who do not have the platform's Premium model, ads are the price for consuming content for free. If this is your case, and you use YouTube on your computer, you are probably used to with the ads that are at the bottom of the video, which ends up, in a way, disturbing a little.
However, worse than these, are the larger ads that literally interfere with viewing the video, but these, it is possible to close quietly.
The intent of removing the overlay ad is to improve the experience for users, even if they still have to deal with the other types of ads on the platform.
Will content creators be impacted?
For content creators, there is nothing to worry about, after all, according to YouTube itself, “engagement changes for other ad formats”. That way, even though overlay ads are gone, other ad models should emerge to compensate.