Recently, the Google announced that it will shut down its cloud gaming service, Stadia. Along with this proposal, there was information about a new project by the company, called Playables, which promises to bring innovation by allowing users to play gamesonline directly on the YouTube platform.
This revolutionary initiative will be available on both the web version of YouTube and the mobile apps for Android and iOS.
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The integration of online games with YouTube opens up new possibilities in the gaming industry. By playing directly on the platform, users will have the opportunity to connect and interact in a unique way. Meet the news!
Playables, YouTube's online gaming platform
Neil Mohan, CEO of YouTube, is leading the Playables project as part of efforts to explore new areas of growth due to decreasing ad spend on the platform. The goal is to attract more users and increase engagement through games.
Including YouTube in the gaming market is not surprising, considering that the Googlehas been trying to break into this industry for some time, albeit with mixed results.
The launch of Stadia in 2019 was accompanied by high expectations, but it faced technical difficulties and failed to gain significant momentum.
Now, with Playables, YouTube is taking a different approach, leveraging its popularity as a video platform and expanding to offer an integrated gaming experience. This strategy is believed to help YouTube keep users engaged and increase its reach.
Playables is currently in an internal testing phase, with Google employees being invited to participate. At this time, only one game called Stack Bounce is available for testers.
With games, the company is taking an innovative approach by not trying to compete directly with even bigger gaming platforms such as Xbox and PlayStation.
Instead, they are leveraging YouTube's huge user base and popularity to create a new gaming experience.
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