As AI imagers continue to impact the audiovisual industry, Nikon is taking a stand in defense of humans, cameras and “natural intelligence”.
The company stresses the importance of preserving the authenticity of images captured using traditional cameras, noting that the real world offers incredible scenes that are best appreciated and recorded through human vision rather than merely being imagined by AI algorithms.
see more
Experts say AI is a force for good
In the AI development landscape, China advances while the US…
In this sense, Nikon stands as a defender of creativity and artistic expression provided by professionals and enthusiasts of visual areas, reinforcing the continued relevance of cameras as essential tools for capturing and preserving the world's beauty real.
Nikon spoke out against artificial images and displayed the best natural photos recorded
Nikon Peru recognizes that we are living in the age of Artificial intelligence, in which millions of people are fascinated to create incredible surreal images through simple keywords.
However, the company warns that this obsession with the artificial is leading us to forget the existence of amazing natural places in our world, many times more amazing than any fiction.
The traditional company highlights the importance of valuing and exploring the beauty and uniqueness of nature, encouraging people to appreciate and capture these wonders through the lens of cameras, instead of getting lost in imagination artificial.
Based on this understanding, the company launched an advertising campaign that features natural images images, captured by their cameras, using keywords similar to those used in the generators of images.
Each photo is accompanied by a humorous sentence highlighting the kind of bizarre requests it would take for an AI imager to produce something similar.
According to Charlie Tolmos, CCO of Circus Gray Peru, Nikon has expressed its commitment to photographers through an advertising campaign that highlights the value of their work.
Tolmos stressed the importance of supporting and valuing photographers, who, with their talent and art, provide the world with the most beautiful and surprising images.
He emphasized that Nikon recognizes the photography as a core purpose of the brand and is committed to continuing to support this form of visual expression.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.