Netflix has already made its desire to enter the gaming market clear. In fact, more than a desire, capturing a part of the digital games niche is a company objective. Currently, the platform has inspired game skins and characters through its productions.
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A partnership with Fortnite introduced a new character to the game. Tyler Rake (Vhris Hemsworth), from the movie Rescue, can be accessed by game players.
Other characters have already entered the game
It is worth noting that this is not the first time that the streaming platform has worked with Fortnite. The partnership with the developer company, Epic Games, has already resulted in other insertions. Hopper and Demogorgon ended up on game screens in 2019, for example.
Basically, two factors motivate Tyler Rake to star in Fortnite. The first, and most obvious, is the popularity of Netflix's Extraction. He is one of the most viewed within the platform.
In 2021 alone, the production already has more than 99 million views. That is, the feature has already surpassed the audience of Bird Box, The Old Guard and Army of Dead.
The other reason is simply because the creative director at Epic Games wanted it. Donald Mustard even mentioned that he would like to see a Rescue character in the game.
The entry of the new character is still in the speculation phase. However, soon the news should be confirmed.
Netflix in games
Netflix recently announced that it will enter the gaming market. The pronouncement brought good expectations and concerns to the sector's billionaire market. If, on the one hand, the initiative can generate innovation, the fear of the streaming service being affected also exists.
“The games market received the entry of a player as big as Netflix in a very positive way. Of course there are giant companies that already dominate the sector, I believe that Netflix will have a certain challenge, but it is a player that will move the area from the point where many people in Brazil already consume the platform", says Marcelo Tavares, CEO of Brasil Game Show. The information is from the blog Notícias da TV, from Uol.
There are some critics who worry that Netflix's services will be badly affected. However, so far, the partnerships have worked and there is much to be worked on in the matter.
