Coca-Cola is the company that sells the most soft drinks in the world and seeks to bring incredible launches to its audience. This can be seen in the brand's latest launch: a ready-made cocktail in partnership with Jack Daniel's.
This cocktail is ready to drink and will be sold under the name Jack&Coke, aiming to attract a different audience this time around. This novelty involves two large companies and is in line with the brands' growth strategies.
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With this new drink ready to go, consumers can simply buy their alcoholic beverages at the market and consume them immediately. To learn more about it, check out some information we brought about the release below!
Launch aimed at an audience
The combination of two incredible beverage brands promises to bring a totally different experience to consumers who appreciate alcoholic beverages: a drink ready to be tasted.
The Coke cocktail with Jack Daniel's whiskey is one of the most famous in restaurants and bars around the world. Now, people will have access to this ready-made drink, not having to prepare it, just buying it for consumption.
According to the creators of the drink, it is interesting that it is consumed cold, at a temperature of 4 degrees, to guarantee an authentic experience.
alcohol content
The new Coca-Cola drink with Jack Daniel's has an alcohol content of 5%, being an option aimed at those who really like to consume alcoholic beverages.
It is interesting to remember that, as it is a drink with alcohol in its composition, both the manufacture and the sale of the product follow strict standards and protocols for consumption.
In addition, it is important that this consumption is conscious, as established by the brand.
The Global Alcoholic Beverage Marketing Policy has, since 2020, guidelines on how brands should act in this environment, and this policy emphasizes how important it is to establish responsible communication with consumers about drinking beverages with alcohol.
Attention to some details
As we said, in accordance with established policies, Coca-Cola has taken all the necessary precautions to comply with the rules involving the consumption of alcoholic beverages for consumers.
The first is to ensure that everything communicated to consumers is in accordance with the that the company believes, that is, with its values and beliefs, acting with total responsibility and security.
Therefore, this ready-made drink has everything to be a great success, aimed at the public that appreciates alcoholic beverages. Consume in moderation.
