The Getúlio Vargas Foundation (FGV) is an institution of teaching higher education and non-profit research, founded in Brazil in 1944. It is considered one of the main higher education institutions in the country and one of the most prestigious in Latin America. FGV offers undergraduate, graduate, master's and doctoral courses in various areas of knowledge, such as Business, Economics, Law, Data Science, Applied Mathematics, International Relations and more others. And, above all, an excellent Digital Marketing course.
The institution is known for its academic excellence and for training highly prepared professionals to work in the job market. Recently, the Center for Digital Marketing Studies at FGV's São Paulo School of Business Administration reported that is offering a free digital marketing course for professional training for young people living in peripheral regions.
see more
Fly for less: Government rules allow airfare for R$…
Research reveals that teenage brains are 'wired' to…
The objective is to try to increase diversity within advertising agencies.
Pilot project in São Paulo with a Digital Marketing course
The project is an initiative by FGV professor Lilian Carvalho, in partnership with Felipe Bogéa, who is the founder of the F2F agency. This will be the second edition of the digital marketing course, with 20 students selected to receive a scholarship, which will include transport and food vouchers during the period of classes in person.
According to the teacher, the decision to create the course was to “prevent” more young people from the periphery from suffering to conquer a career in the creative market.
“I was in that place of thinking that advertising or Faria Lima (financial center of the capital) were not for me, because I was from the periphery. I don't want this to happen to them again. We want to show that these places are for everyone,” she said.
The project will last for three months and will be divided into two parts: in the first month, students will have classes in person at FGV to learn about disciplines such as digital marketing, planning, creation, SAC It is soft skills. In the final two months, students will participate in mentorships with executives from companies in the area.
To participate in the program, students must be between 18 and 25 years old, have completed high school and live on the outskirts of São Paulo. Registration takes place until today, the 28th, on the FGV website.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
