Apple broke another record and reached the mark of US$ 3 trillion in market value. The US company is more valuable than its main competitors: Microsoft, Google and Amazon.
Now, the technology company and owner of the iPhone is worth almost $500 billion more than Microsoft, which is in second place, worth $2.5 trillion. Apple shares rose 2% on the Nasdaq stock exchange on June 30, and the shares were worth $193.97.
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This isn't the first time the company has hit $3 trillion. On January 3, 2022, the value was reached, but it was not maintained and dropped until the stock exchange closed.
According to Refinitiv, at another point in June, the company was already approaching the record, but ended up closing at US$ 2.97 trillion.
The record is the result of a positive moment in the market. According to the website of G1, the end of interest rate hikes and the expectation caused by artificial intelligence
helped to reach this moment of valorization of the company. In addition, these measures represent a recovery of the technology sector on the stock exchange.For Apple, the last few months have seen market valuation and many launches, such as the Vision Pro and the sports watch. The record definitely confirms the reasons why the brand continues to be a leader in sales and trends.
Another important milestone of 2023 was the 16th anniversary of the iPhone. The first model was officially released on June 29, 2007 and, to this day, the cell phone is Apple's biggest sales success.
Understand Apple's business strategy
Since launch, Apple products have sold innovation, high quality and system exclusivity. The company controls everything from the design to the software that will be available on mobile and desktop devices.
With this point of view, the brand also manages to define the user experience, having loyal consumers who defend the company and who consume within the product ecosystem.
Another important point to highlight is that the company is known for launching market trends that end up being replicated by other companies, generating an economic movement around a new equipment or way of use.
For all this, Apple acquired the necessary structure and a loyal audience to continue growing and reaching new records in sales and on the stock market.
