Drinking soda and a beer at any time of the day seems to be a hobby of almost every Brazilian. These drinks are very present in the daily life of the Brazilian population, and a novelty promises to stir even more their trade. From now on, Brazil will start selling a type of soda that is manufactured as a craft beer. Discover the soft drink Clash'd.
“Refricerveja” promises to conquer the Brazilian consumer
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When two passions come together, expectations become high. Brazil has a large beverage market, whether alcoholic or not. In the field of alcoholic beverages, beer dominates, and even the craft beer market has been gaining a lot of space. As for those that do not have alcohol in their composition, we have soft drinks.
According to studies, about 20% of the Brazilian population consume soda, whatever the time of day. Regarding traditional beers, the number is impressive: almost 70 liters of beer per inhabitant in a period of one year. Now, when it comes to artisanal beer, the numbers may be a little timid, but they are improving, as that there is a forecast that, in a few years, craft beer will be present in 2% of the beer trade in the country.
Clash'd, the "beer soda"
Characterized by a distinctive flavor and an extra touch of class, craft beers are a trend all over the world. Their manufacture consists of a fermentation process in which malt, vegetable extracts/infusions, sugar and water are involved, in addition to alcohol.
Following this same process, but without the addition of alcohol, Clash'd enters the Brazilian market as a new aspect of soft drinks. The product is categorized as a refrigerant brewed (soft drink made with fermentation), and this is its great differential in the market.
The novelty brings together the great passions of the Brazilian consumer and will certainly move the beverage market a lot.
