Do you know who is alpha generation? This is the most recent generation of all and includes those born from the year 2013 onwards. Therefore, most of the children of this generation are children of the Millennium generation, which are those born between 1995 and 2012.
A recent survey was carried out to find out what the main interests of the new generation are, and it was found that the Alpha Generation is very interested in Disney+ and McDonald's. Check out!
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A very connected generation
While the people of generation Z, or millennium, grew up with the internet, the Alpha generation has already found the entire world structure integrated to the internet.
Thus, their way of thinking is quite different from that of adults, with greater proximity to the digital world, platforms and networks.
According to a survey by the morning consultation, despite connectivity being a huge draw, these Gen Z kids still show similar interests to their parents.
For example, research has shown that the favorite restaurant for most children aged 10 and under is McDonald's. Coincidentally or not, this was also the favorite restaurant of many of these children's parents, which shows continuity in tastes.
Another particularity of children of this generation is the preference for the Disney+ streaming network. It is worth noting that, despite having many new productions, old Disney films are still very successful.
YouTube fans
Another very common characteristic among children of the new generation is the taste for watching YouTube videos. According to this same survey, children can spend hours consuming content about games, sports or even cartoons through the platform.
They are even the ones who choose the content they are going to watch.
However, streaming videos certainly stand out a lot, so it is very common to find children up to 10 years old who already have their favorite youtubers.
This drives a large volume of video production and content in general that are made precisely to reach this audience.