2023 has been an exciting year for fans of the iconic doll. Barbie. In addition to several collaborations, such as popcorn combos, clothing collections, Snapchat filters, UNO and oral care products inspired by the character's new live-action movie, now she also gets a nail polish collection in partnership with the renowned brand IPO.
This company, known for its vibrant and durable colors, has joined forces with Warner Bros. and the Mattelto bring the essence of movie theater Barbie into the real world with the “OPI <3 Barbie” nail polish collection.
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OPI launches Barbie nail polish: don't go to the movies without it!
The “OPI <3 Barbie” nail polish collection offers nine unique, limited-edition shades inspired by themes from the Barbie movie. Each color was carefully selected to convey the contagious energy and concepts created by the work's director and screenwriter.
The collection's tones reflect the themes of fun in the sun, dancing the night away and the idea that every day is your best day, which are key elements in the film's plot. Such concepts were developed to convey a sense of joy, vivacity and confidence, which are intrinsic characteristics of Barbie.
According to Ana Paula Fischer (Poppy), Director of Marketing and Education at Wella Company, the “OPI <3 Barbie” collection represents a unique combination of nail polish, fashion and female empowerment. The intention is to empower and inspire its consumers, allowing them to feel powerful and confident, just like Barbie herself.
This cross-company collaboration, influenced by the most fashionable film of the year, greatly reinforces OPI's connection to the industry, keeping it always up to date with the latest trends.
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The “OPI <3 Barbie” collection is already available in several drugstores, premium perfumeries and shopping platforms. e-commerce. Those interested have the possibility of purchasing the nail polishes for the suggested price of R$40.90 per unit. Going to the movies without guaranteeing the Barbie look is like taking advantage of bad luck!
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