The partnership between Riachuelo and the brand 'Barbie' is an exciting way to bring the movie's magic to life, allowing fans to dress up in character-inspired clothing. Engagement is on the rise!
These collaborations between popular brands and franchises are an effective way to build pre-movie hype.
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The company's latest collaboration features an extensive collection of pieces that allow you to create incredible looks, inspired by the iconic Barbie doll.
Riachuelo prepares to launch Barbie collection
Riachuelo, through its FANLAB brand and licensing manager, Júlia Medeiros, expressed the importance of generating connection with consumers through the collaboration with Barbie.
The brand recognizes that Barbie goes beyond being just a toy and that it has been a symbol of representativeness over the years, adapting to the socio-cultural changes in the world.
With the classic slogan "
you can be anything” (you can be anything you want), Riachuelo and Barbie's collaboration seeks to celebrate this powerful message and inspire people to believe in their capabilities and potential.Barbie is recognized as an icon that promotes the idea that anyone can achieve their dreams, regardless of their background, gender, race or profession.
The line includes a variety of items, such as pants, crop tops, t-shirts, jackets and bags, all designed to explore the style that has followed Barbie through the years, revolutionizing the world of fashion.
Every detail has been carefully thought out to celebrate the doll that left a lasting mark on generations, whether through the glitter of sequins or the profusion of shades of pink.
With this collection, Barbie fans have the opportunity to dress in pieces that reflect her legacy and iconic style. Best of all, the options are already available on the Riachuelo website!
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