O Burger King is, once again, betting on themed combos to connect with the public. This time, the inspiration comes from the iconic character 'Barbie'.
The fast-food chain announced a partnership with Warner Bros. and Mattel to launch a thematic combo inspired by the movie of the most famous doll in the world. Furthermore, one of its units in São Paulo will be transformed into a true Barbie's house.
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The Burger King unit located on Avenida Presidente Juscelino Kubitschek, in São Paulo, will be completely transformed to create an environment reminiscent of Barbieland. With “instagrammable” scenarios, fans will be able to take pictures and feel inside the Barbie universe.
The facade of the restaurant will feature characteristic elements such as pink coconut trees, flamingos and lights, providing the atmosphere of the Barbie House.
(Image: Burger King/disclosure)
The Burger King-themed combo, inspired by Barbie, will feature the famous pink sauce, already known from other themed editions, such as
Sponge Bob.The complete combo, called BK Barbie, will include the Pink Burger (with brioche bun, cheddar cheese, high meat, diced bacon and sauce pink smokey flavor), Ken's Potato and Barbie's Shake (with vanilla flavored dough, Nesquik and a pink chocolate covered donut and white). To complete, everything will be served in a thematic box in the shape of a purse with the colors turned to pink.
The combo will be available from this Wednesday (12), with prices from BRL 36.90, and can be purchased from all Burger King sales channels.
O milk shake inspired by Barbie will also be available, priced at BRL 21.90. More information about the Barbie-themed combo will be available on Burger King's social media soon.
With this initiative, Burger King seeks to get even closer to the public, offering a fun and themed experience.
Barbie fans will have the opportunity to get involved with the character's universe while savoring an exclusive combo.