Some time ago, the McDonalds is preparing to bring significant improvements to its menu: the popular fast-food chain has announced that it will make improvements to the quality of its its classic burgers and is even working to come back with one of the customers' favorite products in its latest advertising campaign. marketing.
Check below what will change in the production of the most famous snack bar in the world!
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perfected preparation
With more than eight decades of existence, the menuof McDonald’s has undergone several transformations, testing different delicacies and offering a variety of updated meals at affordable prices, following the trends of the moment.
Now, the company is planning major changes to the way its iconic burgers are cooked and prepared.
(Image: McDonald’s corporation/disclosure)
According to a report from the GMA, the signature burgers, including the Big Mac, McDuplo, Cheeseburger and Hamburger, will be undergoing a makeover.
The company promises that the burgers will have softer buns, caramelized patties cooked with white onion on the grill, more melted cheese slices and even an additional special sauce.
McDonald's recognizes its position as a reference in hamburgerssince launching its first sandwich in 1955. While it's hard to beat the combination of perfectly seasoned 100% pure beef, tangy pickles and the ketchup and mustard that made them famous, the company is committed to further improving its products.
Over the past 20 years, McDonald's has faced stiff competition from other hamburger chains, especially in the United States. United, such as "Shake Shack", "In-N-Out" and "Five Guys" - and, here in Brazil, the main competitors on the general public are Bob's and Burger King.
Business experts such as Kathleen Griffith believe the changes in recipes could help McDonald's remain competitive against these rivals.
“Being that hamburger that people know, bringing back the original mascots, that strategy will never go away. cause problems when you work to provide a consistent customer experience,” explained Griffith. “It's a good recipe,” he added.
In addition to the burger revamp, customers can look forward to the return of another beloved McDonald's mascot. Hamburglar will make appearances in a series of TV commercials announcing the latest changes.
For those unfamiliar with McDonald's characters, the Hamburglar is a masked villain who is always trying to steal the chain's best burgers.
Restaurants along the West Coast of the U.S have already witnessed the implementation of these changes, and customers are coming to experience the new features.
While the chain doesn't plan to raise the price of its new burgers, it's possible that some franchises will choose to adjust prices to reflect the new costs.
The new burgers with sauce are expected to be available in all stores in the United States by the end of 2024 – months later, updates will be carried out in the headquarters of other countries, including Brazil, based on their consumer markets regional.