According to a recent survey by the ZenBusiness, an Austin, Texas-based platform that specializes in helping people launch and manage their own businesses, found that 93% of Generation Z are exploring the idea of becoming business owners.
This generation demonstrates a strong desire for flexibility and purpose at work, which has driven many to go into business for themselves.
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The survey, conducted with 1,000 individuals from Generation Z, aged between 18 and 25, revealed interesting data about their aspirations regarding entrepreneurship. Learn more below!
Generation Z prefers entrepreneurship
O study found that 84% of respondents consider entrepreneurship to be the most exciting career among the 12 options presented, and an impressive 75% expressed the desire to become entrepreneurs.
According with the doctor. Corey Seemiller, an expert on Generation Z and author of several books on the subject, the study reveals the Generation Z's discontent with traditional work and their quest for a healthier, more prosperous, and more flexible.
The Doctor. Seemiller also emphasizes that members of this generation are willing to create these environments on their own, since existing formal structures do not meet their needs.
Approximately 72% of Gen Z respondents expressed the perception that the traditional careers available to their parents are no longer accessible to them.
Furthermore, 86% of them shared the opinion that they can no longer rely on conventional strategies to advance their careers.
Social media has become extremely popular with Gen Z, reflecting the dramatic growth in content creation.
Finally, the study also revealed that 84% of respondents consider the career of "digital influencer" as the most accessible or viable. Entrepreneurship appears next, with 78% approval.
The rise of content creators is directly related to the influence of social media, which has created a new category of entrepreneurs.
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