In Brazil, there is a special day to honor the marketer, the worker who sells his product in structures simple, made of tents and benches, and that establishes direct and almost always friendly contact with its customers. O Marketer's Day is celebrated in our country in August 25th. But before we tell you how this day was chosen for such a tribute, let's know a little about the origins of fairsfree such as we know them.
Since the formation of the first cities, about 3,000 years a. C., the forms of commercial exchanges began to organize themselves in specific centers where the people were concentrated to sell and buy what interested them. Shopping centers had different evolutions in the Ancient Age, according to civilizations, both in the West and in the East. However, the model of fairfree as we know him today appeared in the LowAgeAverage, that is, from the eleventh century.
In the period of the Low Middle Ages, the so-called Commercial and Urban Renaissance in Europe, which gave rise to the
villages, that is, cities that now accommodate a high number of people from various regions (mainly from Africa and Asia) and who were interested in raw materials, food, fabrics, crafts etc. The main form of organization of product exchanges in these cities were fairs. The provision of tents for the sale of products in one place, on a certain day of the week, facilitated trade for everyone.With the beginning of the colonization of Brazil, from the 16th century, the free market model came with the Portuguese settlers. Since the beginnings of Vila São Paulo (still in the 16th century), which would give rise to the city of São Paulo, there are reports of vegetable stands set up in the streets for commerce. In addition, the generational model of fairs in small villages is what is currently called “horticultural”, that is, the sale of vegetables, such as fruits, vegetables and vegetables, and of animals raised in farm, like birds.
One of the fairs in São Paulo that gained great fame was the Largo General Osório fair, which, until 1914, occurred in a disorderly and irregular way. There was then some confusion about the situation of this fair and other smaller ones around the city. The then mayor of São Paulo, Washington Luis, through the Act 710 of August 25, 1914, managed to institute the creation of free markets as a way of minimally regularizing the situation of free fairs. The act solved problems such as the periodicity of the fairs and the way of organizing the fairs.
Since then, the Feiranter's Day in Brazil has been associated with this first document that made one of the oldest trades in the world regular in the city of São Paulo.
By Me. Cláudio Fernandes
Source: Brazil School - https://brasilescola.uol.com.br/datas-comemorativas/dia-feirante.htm
