hype it's the exaggeration of something, or in marketing a strategy to emphasize something, an idea or a product. It's a topic that's been getting talked about, it's something that is in fashion and that is talked about by everyone.
hype it's also something about clothing, like a style of dress, the best new thing in cellulite creams, the most talked about music, the most intoxicating rhythm.
hype it can also be linked to technology. twitter is a hype, where people tuned in to give opinions, tell things, show life and comment on news.
hype is the culmination of everything, what is most intense, is to be definitely interesting, an influential person in social media. hype it's the current club, it's the alternative clothes, it's the most tuned-in people, that's all it has to do with today.
The origin of the word hype
hype is an abbreviation word hyperbole in English, which means exaggeration. It is used to express an idea in a dramatic and augmented way and was used by marketing to refer to exaggerated advertising campaigns or marketing actions.
This word became slang from the moment it began to be used by young people, to speak of ideals, products and brands that went viral, that everyone is talking about, that is, about Tendencies.
The universe hype
Today, hype is used when a trend is promoted in an extreme way, either through videos on social media or among groups of people with similar interests. O hype became a universe, a Lifestyle followed by many young people.
hype can refer to movies, music, ideas, accessories, types of haircuts, but currently the term has been used mainly by fashion, to deal with items such as clothes, shoes, watches and accessories that are doing well.
These products are overly advertised and promoted, and they tend to have very high prices. This is because there is an absurd desire and demand for the product, but there is a minimal offer - a strategy to value the pieces.
The fashion hype is also very influenced by celebrities. Many products become hypados - extremely valued and desired - after being used by a famous actor or singer, for example.
Who are Hypebeast?
People who adopt the lifestyle hype are called hypebeast. They are on the lookout for trends, possess rare and upscale clothing and accessories, and use them to gain status and impress others.
The culture hype became more famous after videos appeared on YouTube showing the values of outfits, that is, the clothing and accessories used by fans of hype. By adding the value of clothing, watches, bracelets and bags, some outfits they cost 30 thousand reais.
You hypebeasts have vast knowledge about brands and products “hypados”, those who are doing very successful in the scene hype. And they also spread these brands among their followers, either on the internet or at events aimed at this audience.
See also the meaning of fashion, marketing and Twitter.