in 2021, a sexta-feira Negra will be held on the day November 26th. The date is always celebrated on the fourth Friday of November. On that day, several stores in Brazil and around the world make great discounts, starting the Christmas shopping period.
sexta-feira Negra is an expression in English, which means Black Friday. This is due to its origin in the United States, which was defined as the day following the Thanksgiving holiday, or Thanksgiving in English.
The North American holiday is traditionally a time for family reunion and commerce sought to take advantage of this moment to leverage sales.
Thus, it is common for many people to take advantage of the opportunity of discounts to buy Christmas presents, overcrowding stores, competing for products and congesting some commerce sites online.
The Origin of Black Friday
Although nowadays the sexta-feira Negra being synonymous with opportunity for sellers and consumers around the world, the origin of the term has a negative meaning.
The term was coined by the Philadelphia City Police in the 1960s to describe the traffic and riots caused the day after Thanksgiving. However, from the 1980s onwards, the term came to be used to advertise offers and sales.
the weekend of sexta-feira Negra ends with the cyber monday (Second Cybernetic Fair, in Portuguese) where online stores make various discounts, to benefit the e-commerce (e-commerce).
In addition, there is also the Gray Thursday, which means Gray Thursday. On this day, which is Thanksgiving itself, many stores are open and sell products at great discounts.
Black Friday in Brazil
In Brazil, the sexta-feira Negra takes place on the same day as in the United States and became popular in 2010. Since then, the Brazilian government has been intensifying inspections to prevent the abuses that became known as "black frauds".
In general, the scams consist of increasing the price in the previous days so that with the discounts of the sexta-feira Negra, the products were sold for a value close to the original.
THE sexta-feira Negra is one of the most important dates for Brazilian retail trade, being the second most profitable date for trade online, behind only Christmas.
See too:
- Day of Thanksgiving
- cyber monday
- e-commerce