Meaning of Rollout (What it is, Concept and Definition)

Rollout is an English word whose literal translation is "roll out" or unroll. It is widely used in the business context, meaning the development of a technology or implementing a policy.

Despite being of English origin, this word is also used in Portuguese, indicating the introduction or opening of a new product or service. The rollout often consists of a launch of some product, which is done through an advertising campaign, or a marketing strategy. As it is related to the release of something, it is often considered or translated as a distribution.

Currently, this word is often used to refer to the development of new technologies. Ex: The rollout of the new technology took longer than the experts had predicted. / The development of the new technology took longer than experts had predicted.

In the business area, the rollout of equipment it is essential, because an investment in more advanced equipment is often necessary to improve the company's performance.

In the field of information technology, this word is often used in SAP projects, and in this sense, it means giving continuity to the SAP solution that was implemented in a certain organization.

Rollout and roll out

The word rollout is a noun and is often presented with a hyphen, ie roll-out. These two written forms have the same meaning as described above.

Despite this, there is also roll out, which is a phrasal verb, which can refer to the physical act of unrolling something (such as a rug, for example) or it can be used with the same meanings as rollout and roll-out.

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