Business Communication is strategic planning tool used within a company with the aim of improving the company's image and the results obtained.
This concept has been undergoing changes in recent years, caused by changes in target audiences, increasingly fierce competition, and the existence of new technologies.
Often, corporate communication is seen as a medium that disseminates favorable news about the company and controls unfavorable news. However, this is an extremely narrow view, because business communication covers a very higher, and is related to its ability to compete within the market and consequently to its survival.
Business communication can be framed in integrated communication, which is strategic planning that comprises several areas such as: press relations, internal communication, event organization, public relations, advertising, publicity, etc. For this reason, business communication can often be worked on by professionals from different areas, such as journalists, advertisers or public relations. In some companies, the main people responsible for business communication are the directors or managers, because management knowledge is also essential for good communication practiced by company.
business and organizational communication
Despite being seen as synonymous by many people, there are some authors who claim that it is necessary to distinguish between the two concepts. The various changes in the area of communication and management make, for many, the expression of organizational communication is more appropriate, because it is more comprehensive.
These concepts may vary from country to country. In the United States, for example, organizational communication refers more to events and phenomena that take place within the organization. In certain Latin American countries, organizational communication is synonymous with Public Relations.
In addition, some people believe that business communication is directed towards the company's own profit, while organizational communication can be applied to non-profit companies, and is related to the internal and external aspects of an institution, and to favoring people outside her.
See the meaning of social responsability.